Selling With a SongHere’s a program from our archives.ambience: auctioneeringThis month, throughout the southeast, it’s the season for tobacco auctions. Think of it as a dance between buyers and sellers, responding to the rhythm and the song of the auctioneer.I’m Jim Metzner, and this is the Pulse of the Planet.Cage: My name’s Bob Cage and I’ve been auctioneering since 1950. Whenever tobacco’s being sold, I’m selling it somewhere.When the selling gets underway, the auctioneer responds to hand gestures from the buyers in the audience, and sings out their offer, inviting other buyers to up the price. But a tobacco auction can go on for hours, and so the job of the auctioneer is to entertain, as well as sell.Cage: Basically, some talk it more; I prefer to sort of sing it. It’s easier. And, you know, I put as much creativity as I can into it, to try to make it interesting. It can get pretty boring, if you just do the same old drone all the time. You develop your own style over the years.You know, the more they enjoy it, the better the sale, the better the spirit. And that’s what I try to do; I try to just sort of dance our way through it, you know. Most of the time we get in a rhythm. They know when I’m beginning to knock the tobacco out by my rhythm.For transcripts of this and other programs in our series, please visit our web site at www.pulseplanet.com. We’ve been listening to a program from our archives. If you want to hear more, check out our podcast. I’m Jim Metzner and this is the Pulse of the Planet.